We have started our work to make a company logo. The creative process first takes on an analog approach with paper and pen. In a way a logo should represent the core value of the company and here we think company name, music, variations and diversity, New York, music production...Some ideas are better than others. The Stockholm Local traffic unintended similarity in one design had to go. After that we go into the digital world of vector graphics and the program "Inkscape", DIY is an old Swedish tradition. Picture of work in progress.